Director, Marketing – Front Line Marketing Lead, UP + Central + East
Coca-Cola India · gurugram, IN
MarketingGeneralleadershipbusiness planningmarketing communicationsbrand strategydemand generationcross-functional integrationproduct planning
The Front Line Marketing Lead is responsible for driving the marketing agenda in UP, Bihar, West Bengal, and parts of MP, Chhattisgarh, and Maharashtra. This role involves generating consumer demand, managing brand activation, and leading a team of four regional FLMs. The position requires collaboration with various stakeholders to align marketing strategies and ensure effective execution.