Marketing CDP Lead
Barclays · noida, India
data analyticscampaign managementcustomer segmentationab initioawstableaudata privacystakeholder managementexperienced
Job Description
As a Marketing CDP Lead at Barclays, you will drive innovation in our digital landscape, focusing on customer segmentation and campaign performance analysis. You will collaborate with various teams to enhance marketing strategies and ensure compliance with data privacy regulations. Strong analytical skills and proficiency in tools like Ab Initio and AWS are essential for success in this role.
Qualifications
Experience with marketing automation platforms, data-driven campaign management, and advanced segmentation.
Skills Required
- data analytics
- campaign management
- customer segmentation
- ab initio
- aws
- tableau
- data privacy
- stakeholder management
Location
City: noida · Country: India