Digital Manager: Proactive Engagement - CRM Automation Manager
Barclays · mumbai, India
crmdata-analysiscustomer-engagementlifecycle-managementstakeholder-managementagiledata-privacyexperienced
Job Description
As the Digital Manager, you will shape and execute customer engagement strategies through data-driven CRM automation and lifecycle management. You will collaborate with Marketing, Product, and Data teams to design effective customer journeys and communications. The role requires strong analytical skills to interpret data and drive CRM best practices.
Qualifications
Experience in CRM strategy, customer lifecycle management, or personalisation strategy.
Skills Required
- crm
- data-analysis
- customer-engagement
- lifecycle-management
- stakeholder-management
- agile
- data-privacy
Location
City: mumbai · Country: India